How to Change Shop Name on Etsy

How to Change Your Shop Name on Etsy

Changing your shop name on Etsy is a simple process that allows you to rebrand or update your shop’s identity. Follow these steps to change your store name:

1. Go to etsy.com and log in to your Etsy account.
   2. Click the “Shop Manager” icon.
   3. In the Shop Manager, click “Settings.”
   4. Select “Info & Appearance” from the list of options.
   5. There is an underlined “Change” to the right of your original store name; click it.
   6. Enter your new shop name, check it for accuracy, and click “Save.”

Note:
1. The store name cannot exceed 20 characters and cannot contain spaces or punctuation marks.
2. If the name is already taken, the change will not be successful.
3. The name you choose cannot be the username of a buyer account or a closed account.
4. You can change your Etsy shop name only five times once your shop is live.
5. After each modification, you can change it again immediately. You do not have to wait 30 days before modifying it again.

Etsy shop name tips

When choosing or changing your Etsy shop name, consider these tips to create a memorable and effective brand identity:

Reflect your brand:
Your store name should reflect the products you sell and the overall aesthetic or vibe of your brand. Consider keywords or phrases that describe your niche or style.

Keep it simple:
Choose a store name that is concise and easy to remember. Avoid names that are too long or complex, and select names that are easy to spell and pronounce so customers can easily remember them.

Don’t use anyone else’s trademark:
Using trademarks from well-known brands can be tempting, but it may result in legal issues.

Check availability:
Before finalizing your shop name, ensure it is unique and not already in use by another Etsy seller. Search on Etsy to verify availability.

Consider SEO:
Incorporate relevant keywords into your shop name to increase its visibility in Etsy search results. Choose keywords that accurately describe your product and niche.

How to change your username and preferred name

Your Etsy account username cannot be changed because you registered a username when you created your account. You can log in using your username or email address.

A preferred name is simply your name. You can use your full name, nickname, or username as your preferred name. The purpose of a preferred name is to let your users know how to address you.

If you want to change your name on Etsy, you can follow these steps:

1. Find “Your Profile” in “Shop Manager“.

2. Click it, and you will be taken to the “Public Profile” page.

3. To change your name, click the underlined “Change or remove” to the right of your original name.4. After making changes, remember to save them; otherwise, your changes will be invalid.

FAQ